Privacy Policy

  1. KNOWLEDGE SOURCE commitment to privacy

    1. Knowledge Seminars Pty Ltd ACN 169 818 099 and Knowledge Events Pty Ltd ACN 620 050 991 as trustee for the Knowledge Events Trust ABN 17 281 003 271 (Knowledge Source, we, our, or us) respect your privacy, and is committed to complying with its obligations under the laws of Australia, where we are based, and the laws of your home country.
    2. This Privacy Policy sets out how Knowledge Source, and its related corporations and entities, will handle your personal information.
    3. Knowledge Source is committed to protecting the privacy of all individuals it deals with, and will treat your personal information confidentially and according to the laws of the relevant jurisdiction, which set out the ways in which an organisation can collect, use, disclose, store, and provide access to personal information.
    4. Personal information is information or an opinion, whether true or not, and whether recorded in a material form or not, about an identified individual or an individual who is reasonably identifiable.
  2. how we collect your personal information

    1. Knowledge Source will collect your personal information in a fair and lawful manner. Where it is practical to do so, we will collect your personal information directly from you, and only to the extent necessary to provide you with our products or services and carry out our operations. However, sometimes we also collect your personal information from the following mediums:
      1. Through our website (which might include the time and date you accessed it); and/or
      2. our business service providers and contractors.
    2. Knowledge Source may collect personal information from you when:
      1. you submit an enquiry or application form online via our website;
      2. you submit any other information directly via our website;
      3. in performing our assessment of your enquiry, including any subsequent discussions in any form, whether verbally, in writing, electronically or otherwise;
      4. it is administering any of our services;
      5. you contact us by telephone;
      6. you email us; or
      7. you have contact with us in person.
    3. We will collect, use and disclose your personal information only for the particular purpose that you provided it, or for a directly related purpose (see clause 4.3). We may otherwise use your personal information where that other use is:
      1. required or permitted by law; or
      2. with your express or implied consent.
  3. types of personal information we collect

    1. The kinds of personal information that Knowledge Source will collect about you will depend on the type of interaction that we have with you. For example, we may collect your personal information when you apply to become our client and use our services, which may include your name and contact details and date of birth and any previous services and products you have received from us. More specifically:
      1. Clients, Prospective Clients and the General Public
        We may collect your name, age, gender, telephone number, address, email address, payment details (including credit card and debit card details) as well as any previous services and products that you have received from us. In our day-to-day dealings with you, we may collect information relating to general product enquiries, as well as complaints.
      2. Business Service Providers and Contractors
        In the context of our business relationship, we may collect your name, ABN or ACN if in Australia, or equivalent in your home country, address telephone number and email address.
      3. Job Applicants
        We may collect your name, telephone and email address, as well as information, references and reports arising out of the assessment of your potential suitability as our employee.
    2. We may also collect your name and contact details which you provide to us, in order to respond to your questions and comments about Knowledge Source and its products and services.
    3. We will only collect your personal information where you have consented, or otherwise in accordance with the law.
    4. When we collect personal information from you, we will take reasonable steps to ensure that you are made aware of the details of the collection (including the purposes for which the information was collected and the organisations to which the information will be disclosed) and the fact that this Privacy Policy contains details on how you may access or correct your information and how to raise any complaints.
    5. Personal information that we collect is held in different formats, including in both hard copy and electronically.
    6. If Knowledge Source receives personal information about you that it has not requested, and Knowledge Source would not be able to collect this information under law if it had requested it, then Knowledge Source will destroy or de-identify the information where lawful and reasonable to do so.
    7. You are not required to disclose your personal information to us, however, if you do not do so, we may not be able to provide you with products or services that you have requested, or provide you with an appropriate response to your enquiries.
  4. use and sharing of your personal information

    1. The way in which Knowledge Source will use and disclose your personal information depends on the reasons for which it was collected.
    2. We will only use or disclose your personal information for the main reason for which it was collected (such as to provide you with products or services, or to respond to your enquiry), for a directly related purpose, or otherwise where you have consented to such use or disclosure or the use or disclosure is in accordance with the law.
    3. Some of the specific instances where we will collect, use and disclose your information is to:
      1. assess and review your employment enquiry;
      2. provide you with marketing and promotional material regarding the goods and services we offer;
      3. undertake research (i.e. market research or services and products research, the results of which may be published but without your personal information (except with your prior consent));
      4. provide you with any of our products and services;
      5. manage and administer our products and services;
      6. add you to our mailing list and contact you with newsletters and/or other materials that might be of interest to you; and
      7. investigate your feedback regarding our products and services.
  5. CALIFORNIA privacy rights

    1. If you are a California, United States, resident, you have a right to request the following information from Knowledge Source as a company conducting business in California:
      1. The categories of personal information we have collected about you;
      2. The categories of sources from which we have collected your personal information;
      3. The business or commercial purpose for which we collected or, if applicable, sold your personal information;
      4. The categories of third parties with whom we shared your personal information in the last 12 months;
      5. The specific pieces of personal information we have collected about you;
      6. The categories of personal information that we have shared with third parties about you for a business purpose;
      7. If applicable, the categories of personal information that we sold about you and the categories of third parties who received your personal information in the sale;
      8. A list of all third-parties to which the company has disclosed personal information as defined under California Civil Code Section 1798.80(e) during the preceding year for third-party direct marketing purposes.
    2. You have the right to request access of your personal information twice per year, in accordance with Sections 1798.110 and 1798.115 of the California Civil Code. Knowledge Source will provide a response to one request per California resident for the period of twelve (12) months according to Section 1798.83. This information may be requested by contacting us in line with item 15 below. In the request made, please certify that you are a California resident and provide a current California address in your response. Knowledge Source will respond within a forty-five (45) day period.
    3. Knowledge Source does not share personal information with third parties for money. The California Civil Code’s definition of ‘sale’ includes disclosing personal data for ‘other consideration’. We share personal information with partnered companies to help deliver and advertise a tailored experience and not for third party purposes. This may be within the characterized law, under the following categories of information Knowledge Source shares with service providers:
      1. Identifiers and contact information;
      2. Purchase or other commercial information;
    4. Knowledge Source does not sell your personal information to third-parties.
    5. You have the right to request that we delete your personal information from our records. There may be circumstance where Knowledge Source or third parties engaged with, cannot delete your personal information. This may include the following where personal information will need to be retained in order to:
      1. provide goods or services;
      2. detect or resolve security related issues;
      3. protect against unlawful activities;
      4. comply with relevant law;
      5. identify or repair errors;
      6. carry out research in the public interest.
  6. direct marketing

    1. Knowledge Source may, from time to time, use your personal information to provide you with updates and information about other products and services, details of current promotions and so that it can undertake market research or research into the types of services we offer. This information may be shared with you using a variety of channels, such as direct mail, email and telephone. We may also collect and use your demographic and other data for market research, statistical, advertising and promotional purposes.
    2. We will only provide you with such communications in accordance with the law. If you do not wish to receive these communications from us, please send us an email at [email protected] or write to us at Knowledge Source, 242A Waterdale Road, Ivanhoe, Victoria, Australia 3079.
  7. Other Service Providers

    1. We may engage third party providers and individuals to facilitate our services/ to provide services on our behalf and/or to perform service-related services or to assist in analysing how our service is used.
    2. These third parties have access to your personal information only to perform these tasks on our behalf and are obliged not to disclose or use it for any other purpose.
  8. cross border disclosure and storage of your personal information

    1. We may disclose your personal information as follows:
      1. to our related entities and affiliates located overseas, particularly in the United Kingdom, New Zealand and the United States of America; and
      2. to our data hosting and other service providers worldwide including in Australia.
    2. This does not diminish your rights and we will take all reasonable steps to ensure transferred information is kept secure in accordance with the Act. By submitting your personal information to us you agree that you do not object to any such transfer, processing or storage. If we merge, combine or sell a part of our business, we may also pass on your details to our new colleagues and any entity through which they operate unless prohibited from doing so by law.
    3. We do not share your personal information with other organisations unless you give us your express consent, where sharing is otherwise required or permitted by law, or where this is necessary to enable our contractors to perform specific functions, such as to assess or carry out your request.
    4. Please also note that your information, including personal information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
    5. If you are located outside Australia and choose to provide information to us, please note that we transfer the information, including personal information, to Australia and process it there.
    6. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
  9. anonymity and using a pseudonym

    1. Where lawful and practicable, you have the option of dealing with Knowledge Source anonymously or by using a pseudonym, including through our website and social media pages. However, we will generally require your contact details if you would like us to transact with you.
  10. Security of your personal information

    1. Knowledge Source will take all reasonable steps to ensure that your personal information is protected against misuse, interference and loss, and unauthorised access, modification or disclosure.
    2. When your personal information is no longer needed for the purposes for which Knowledge Source is authorised to use or disclose it, we will take reasonable steps to destroy the information or ensure it is de-identified unless such information is required to be retained by law.
  11. accessing and correctING your personal information

    1. You have the right to request access to the personal information you provide, and to correct or update your personal information. This right is subject to certain exceptions allowed by law.
    2. To obtain access to your personal information:
      1. you will have to provide proof of identity to ensure that personal information is provided only to the correct individuals and that the privacy of others is protected;
      2. you will need to be reasonably specific about the information you require; and
      3. we may charge you a reasonable administration fee, which reflects the cost to us for providing access in accordance with your request.
    3. In certain circumstances, Knowledge Source may refuse to allow you access to your personal information where this is authorised by the law, such as where giving access would have an unreasonable impact on the privacy of others, or where providing you with access would be unlawful.
    4. Knowledge Source takes all reasonable steps to ensure that the personal information it collects, uses and discloses is accurate, up-to-date and complete, relevant and not misleading. If you believe that the personal information we hold about you requires correction, you may request that the information be corrected by contacting us using the details in this Privacy Policy. Where we correct your personal information, we will also take reasonable steps to notify third parties that have previously been disclosed your information of the correction.
    5. If we refuse your request for access or correction, we will provide you with written reasons for the refusal, and how you may complain about the decision.
    6. Further, you may instruct us to remove any previous consent you may have provided to receive marketing communications from Knowledge Source or to remove you from its database.
  12. Online visitors and cookies

    1. As set out above, we may collect your personal information through our website, such as your email address and contact details when you submit an online enquiry through one our website pages. Knowledge Source will handle such information in accordance with this Privacy Policy and the law.
    2. Knowledge Source may also collect site usage data through its use of internet cookie technology or similar devices. Cookies are small data files which record your visit and may collect statistical information about your visit (such as the pages you visit on our website) in order to customise and improve your website experience. Most internet browsers will accept cookies automatically, but you can delete or disable cookies by changing your browser settings, however some parts of our site may not work properly if you do. This information may be analysed to provide us with insights into users interests and behaviour, and may include the use of websites using a range of common technical tools, including cookies, pixels and transparent GIF files.
    3. For completion, a cookie is a small file of letters and numbers that is put on your computer if your browser settings allow this. These cookies allow our service provider to distinguish you from other users of the website which helps them to provide you with a good experience when you browse our websites, and also allows us to improve our site.
    4. For completion, we may have third party analytics services applied to our website which also track a user’s online activities across unrelated websites and allows for customised presentation of advertising material to your browser (using adware). We do not receive reports that identify you, however the providers of the analytic services may be able to identify users from your IP address, and may use this personal information about your internet use for their own purposes or those of other clients.
    5. Furthermore, some of our webpages may contain links to other third party sites. Whilst we take reasonable steps to ensure this is always clear, we do not take responsibility for any collection or use of personal information if you choose to click on these links, and you should refer to the privacy policies of the relevant third party in this regard.
    6. Our websites use industry standard tools to safeguard any personal information when being transmitted over the Internet. There are however inherent risks in transmitting personal information over the Internet, and neither Knowledge Source nor its service providers can guarantee the security of information you choose to provide through our websites.
  13. BehaviOUral Remarketing

    1. Knowledge Source uses remarketing services to advertise on third party web sites to you after you visited our service. We, and our third party vendors, use cookies to inform, optimize and serve ads based on your past visits to our Service. Please note:
      1. Google AdWords remarketing service is provided by Google Inc.You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: Google also recommends installing the Google Analytics Opt-out Browser Add-on – – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:
      2. Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: Facebook adheres the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy:
  14. your acknowledgement of Knowledge Source’s privacy policy

    1. This Privacy Policy meets Knowledge Source obligations under the law which requires us to set out our policies on the management of personal information in a clearly expressed document which is available to anyone that asks for it.
    2. Without limiting the generality of the above statement, your access to this communication constitutes an acknowledgement that you have been made aware of our Privacy Policy.
    3. This policy does not create or confer upon any individual any rights, or impose upon us any rights or obligations outside of, or in addition to, those imposed by the Act.
  15. Contact details and complaint handling

    1. Knowledge Source is committed to working with its clients and members of the public to obtain a fair resolution of any complaint or concern about privacy. To contact us with a query, compliment or complaint, please provide our Privacy Officer with the full details of your complaint and any supporting documentation, using the following contact information:
      1. Email: [email protected]
      2. Address: Knowledge Source
        Attn: Privacy Officer
        242 Waterdale Road, Ivanhoe
        Victoria, Australia 3079
    2. Upon receipt of your query, compliment or complaint, our Privacy Officer will endeavour to:
      1. provide an initial response to you within 7 business days;
      2. investigate and attempt to resolve your query or complaint within 30 business days or such longer period as is necessary and notified to you by our Privacy Officer.
    3. In the event that you are dissatisfied with the outcome of your complaint, you may refer the complaint to the Office of the Australian Information Commissioner or to the equivalent in your home country.
  16. policy update

    1. Knowledge Source reserves the right to change this Privacy Policy at any time, and any amended Privacy Policy is effective upon posting to our website
    2. Knowledge Source make every effort to communicate any significant changes to you via email, however your continued use of our website, and acceptance of our products and services, will be deemed acceptance of any amended Privacy Policy.

    1. You have a 90-day guarantee commencing from the date you enrol in the program.
    2. You will be eligible to receive a 100% refund, if you have done the following:
      1. (i) stayed in the program for the entire 90-day period;
      2. (ii) studied the course materials, completed the program, and can be seen to be taking necessary action; and
      3. (iii) listed at least 90 different mugs on both Amazon and Etsy and not generated any revenue,
    3. (together, the Guarantee Requirements).
    4. If, at the conclusion of the 90-day period, you have met the Guarantee Requirements fully, then you will be entitled to a 100% refund on your payment for the program. You have 28 days from the end of the 90-day period in which to make such an application for a refund. Your application must include sufficient evidence to show you have met the Guarantee Requirements.
    5. After that 28 days and subject to any statutory rights you may have according to Law, you are not entitled to receive a refund or permitted to cancel your enrolment in the program. The full purchase price is payable.

    This Privacy Policy was last modified: June 2021

Meet Helen

Hello and welcome to Launch100 one on one coaching. My name is Helen and I will be your Etsy coach.

What my students should expect:

1. I am an Etsy expert. I opened my Etsy shop 4 years ago, and have been in the top 1% of all Etsy sellers worldwide every year, including my first year. Currently, there are approximately 7 million Etsy sellers, and I rank 2,656 worldwide. According to Etsy, I have sold more items than 99.9% of all sellers. Therefore, I will only teach topics related to selling on Etsy. I know a little bit about Amazon, but I would be doing you a disservice if I try to answer Questions about Amazon, as I do not sell on Amazon.

2. ABOUT ME: We may have never met before online or otherwise, so I think it’s only fair that I tell you about my background, skills and knowledge. I have worn many hats in my life–from a Walmart clerk to a hospital janitor, to a fast food worker, to a circulation director for a newspaper, to a work comp insurance adjuster, to a student teacher, as well as working as an undercover detective for police departments in sting operations. I have 7 years of college which includes an Administrative Assistant Associate Degree, a Police Science/Police Academy Degree, a Paralegal degree, and an Associate in Claims degree. I also majored in Special Education at Wisconsin Universities. I have been an entrepreneur on and off my whole adult life. I also worked for brick and mortar firms as well as e-commerce companies in the past. I specialized in fraud detection, and trademark and copyright infringement for Hollywood celebrities (like Arnold Schwarzenegger) whom we represented for their T-Shirt charity campaigns. I am a certified tax return preparer and have knowledge about business taxes and all the deductions you are allowed by United States law. I was a private investigator, owned a detective agency for 10 years, and was President of the Wisconsin Association of Private Investigators. As an investigator, I had to do a lot of research to find people’s addresses, etc. My research skills have helped me tremendously as an e-commerce seller. And yes, I do have a lot of war stories as a PI, but that’s for another time and place. I am well versed on Mac and PCs (but more so with Macs) and taught myself Photoshop 8 years ago. I use Photoshop to create my designs and info grams, and build templates so I can edit the same design over and over again, which saves a lot of time personalizing products. I also majored in Journalism in college, so I have excellent spelling and grammar skills. These skills help me a ton when I write descriptions, snippets, and professional emails. This skill further enabled me to write engaging copy for marketing ads and professional emails. I also have been blessed with creativity skills, having written songs, stories, poems and drawing portraits.

3. As a sports enthusiast, I played softball, basketball, football, tennis, and track up until I was age 40 and won several trophies. I also enjoy fishing, creating designs, reading historical fiction, watching old time TV shows, and playing with my fluffy, white doggo Henry.

4. I first started e-commerce in 2014, selling shirts on Teespring, Sunfrog and Represent. I learned how to do Facebook ads and actually create the “creative” with a pic or video that linked to my campaign page. My first month I made $3,000 and my first year of doing e-commerce I made over $30,000 in gross revenue, but a good chunk was used up in Facebook ads. When it got to the point where my ads were costing more than what I was bringing in, I completely quit doing ads. In November 2017, I bought my first e-commerce course ever—Rachel’s LHS course. Up until then, everything I did in e-commerce was self taught. I opened my Etsy shop on January 1, 2018, and 4 months in with barely any sales, I subscribed to Marmalead for 2 months to learn SEO (search engine optimization). After I applied everything I learned in Rachel’s course—as well as applying my SEO skills by changing titles and keywords—I went from a total of 50 sales to over a total of 500 sales in less than 2 months. Sales virtually exploded, and I have made 6 figures every year. Currently, I have 20,136 total orders, have made more than a half million dollars, and that took almost 4 years of very hard work almost 24/7, very little sleep and a total eradication of my social life, including holidays. I started out with mugs only and used one POD only, but have now expanded to over 20 different products, over 1,400 listings and using 5 different PODs to print and ship my products. White mugs are still my best sellers to this day, but T-shirts are a close second.

5. What to expect on coaching calls: I am a thorough, highly detailed and methodical coach. I will share my Etsy shop–exclusive to Launch100 students only–so you can get an idea of what a successful shop looks like, and learn how to fill out everything correctly. My goal for you is to develop a high quality shop and high quality listings so you are on the first page of Etsy searches. I will request a link to your shop before our first call, so I can assess whether your Etsy shop has been set up properly and all of the sections have been completed. If not, then our first call will entail a step by step screen share of each section and how to complete them.

6. Once I’m satisfied that your shop has been set up correctly with all the sections filled in, our 2nd, 3rd, 4th and 5th meetings will entail teaching you how to create compelling listing titles, descriptions, by giving you tools to thoroughly learn SEO; teach you how to create mockups and give you resources to create mockups; do a review and critique of your shop, and give you recommendations to fix or improve your shop.

7. Additional coaching calls will involve teaching you the basics about ads and marketing, advanced Etsy features (such as creating snippets and custom orders), how to create personalized listings, editing variations, and manually ordering your products. I will also teach you how to add new and different products to your shop and the PODs I recommend you use. I give tons of tips and gold nuggets that I only share with students.

8. I tell it like it is. Please don’t take anything I say personally. I am providing constructive criticism in order for you to become a successful seller. Everyone has a different learning curve and different skill sets when first starting their journey in E-commerce. Don’t compare others to yourself! Take as much time as you need to learn each concept and put those concepts into action. This is not a race. It’s not even a running marathon or a competition to see who can get the most sales. This is about YOU! You go at a pace that is comfortable for you! Heck, I learn something new every single day about e-commerce. I believe learning is a lifelong process. So I urge you not to get frustrated or disappointed! Know that you will get there with proper training and the right tools, not to mention acquiring new skills, like customer service, designing and marketing. I’m with you all the way on this wonderful and exciting journey!

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