{"id":324,"date":"2020-07-19T15:05:45","date_gmt":"2020-07-19T15:05:45","guid":{"rendered":"https:\/\/lowhangingecom.com\/?p=324"},"modified":"2020-07-19T15:05:48","modified_gmt":"2020-07-19T15:05:48","slug":"increase-your-business-average-order-value-with-these-simple-tips","status":"publish","type":"post","link":"https:\/\/lowhangingecom.com\/increase-your-business-average-order-value-with-these-simple-tips\/","title":{"rendered":"Increase your business\u2019 average order value with these simple tips"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.4.9″ custom_padding=”0px||0px||true|false”][et_pb_row _builder_version=”4.4.9″][et_pb_column type=”4_4″ _builder_version=”4.4.9″][et_pb_text _builder_version=”4.4.9″ header_3_font=”Raleway|700|||||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”20px” background_color=”#1e73be” custom_padding=”18px||8px||false|true” border_radii=”on|3px|3px|3px|3px” border_width_all=”2px” border_color_all=”#ffffff” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.75)”]<\/p>\n

BONUS! Find this helpful? To download this post as a PDF, click here!<\/h3>\n

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When customers shop, they often have an idea of what they want to buy. They\u2019re looking for a particular item in a particular niche, and once they find something that fits the bill, they go in and grab that item.<\/p>\n

But what if you could entice customers to spend more money at your shop?<\/p>\n

Instead of buying just one or two items, what if you could get them to buy three, four, five, or more items at a time, thus increasing your average order value?<\/p>\n

Sometimes, customers just need to be presented with a great, interest-piquing offer and they\u2019ll be willing to spend more money on a bigger-ticket item. And the payoff is you get a customer who might have normally only bought one item to spend significantly more.<\/p>\n

There are several strategies you can try to increase your average order value. Below, I go over four techniques that are pretty easy to implement. They include\u2026<\/p>\n

    \n
  1. Selling product sets<\/li>\n
  2. Creating bulk order listings<\/li>\n
  3. Making product combinations in GearBubble<\/li>\n
  4. And establishing a minimum order threshold for special offers like free shipping and coupons<\/li>\n<\/ol>\n

    Let\u2019s take a look\u2026<\/p>\n

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    Sell product sets<\/strong><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.4.9″ text_text_color=”#3a3a3a” text_font_size=”17px” hover_enabled=”0″]<\/p>\n

    Instead of offering one item at a time, you can create sets of products to sell. A product set isn\u2019t necessarily the same thing as a bundle, however (which I\u2019ll talk more about below).<\/p>\n

    A product set is two or more products that really go or belong together. And in some cases, it wouldn\u2019t make sense to buy individual items from the set and not the whole thing. With product bundles, on the other hand, buying items individually is usually perfectly fine.<\/p>\n

    For example, something I did with my new Etsy store is I created sets of 7 mugs \u2013 one for each day of the week \u2013 that express love and appreciation for moms and dads. I thought these would make great gifts for Mother\u2019s Day and Father\u2019s Day.<\/p>\n

    Seven mugs that each say a different day of the week clearly belong together and I would think most people would want all seven. It wouldn\u2019t really make sense to buy just the Monday mug on its own and not get the other six to complete the set.<\/p>\n

    For both the mom and dad versions of this days-of-the-week mug set, I made one set that included an image and a text-based design and another set that enables customers to customize the text.<\/p>\n

    For the customizable sets, I started customers off with \u201cprompts\u201d then let them fill in the blanks.<\/p>\n

    For example, one of the 7-day Mother\u2019s Day mugs says\u2026<\/p>\n

    [Insert day of the week \u2013 e.g. Monday]
    MOM
    I love you because<\/p>\n

    \u2026Customers are then able to tell me what they want the rest of the text to say.<\/p>\n

    This is just one specific example of the type of product sets you could come up with. Other product set ideas include\u2026<\/p>\n

    \u2013 Customizable product sets for each family member (e.g. a mom mug, a dad mug, a son mug, a daughter mug, etc.).<\/p>\n

    For example, you could have a mug that says, \u201c[insert name] is the best mom ever!\u201d and another that says, \u201c[insert name] is the best dad ever!\u201d and so on.<\/p>\n

    These items\u00a0could\u00a0<\/em>be purchased individually, sure, and they\u2019d still make sense. But you can advertise them as a set and work out a special price depending on the number of family members a customer wants the set to include.<\/p>\n

    \u2013 Customizable product sets for all of the family pets (e.g. a mug with the name and image of the family dog, a mug with the name and image of the family cat, a mug with the name and image of the family hamster, etc.).<\/p>\n

    You can do the same sort of thing here with products that say, \u201c[insert dog, cat, hamster, etc. name] is the best pet ever!\u201d<\/p>\n

    \u2013 Come up with a sentence or phrase (or give your customers the option to provide you with one) and add one word to each item.<\/p>\n

    For example, the sentence could be something like, \u201cFamily is the compass that guides you.\u201d Then, you\u2019d make the following product designs:<\/p>\n