{"id":379,"date":"2020-07-20T06:43:09","date_gmt":"2020-07-20T06:43:09","guid":{"rendered":"https:\/\/lowhangingecom.com\/?p=379"},"modified":"2020-07-20T06:43:11","modified_gmt":"2020-07-20T06:43:11","slug":"boost-your-sales-this-mothers-day-with-these-tips-and-design-ideas","status":"publish","type":"post","link":"https:\/\/lowhangingecom.com\/boost-your-sales-this-mothers-day-with-these-tips-and-design-ideas\/","title":{"rendered":"Boost your sales this Mother\u2019s Day with these tips and design ideas"},"content":{"rendered":"

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BONUS! Find this helpful? To download this post as a PDF, click here!<\/h3>\n

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Next to Christmas, Mother\u2019s Day in the U.S. is one of the biggest gift-giving holidays throughout the year. And it\u2019s right around the corner (May 10th).<\/p>\n

Mother\u2019s Day offers ample opportunity to rev up your sales numbers.<\/p>\n

You can optimize your product listings. You can run special promotions (find previous Mother\u2019s Day hashtags, coupon codes, and social media templates\u00a0<\/span>here<\/a>). And you can add new inventory to your store.<\/p>\n

Below, I share tips and strategies you can try to improve your products\u2019 rankings and, in turn, their sales, along with a bunch of inspiring new design ideas for Mother\u2019s Day 2020.<\/p>\n

(And for those of you who are wondering if mugs are still selling,\u00a0<\/span>feel free to check out this video<\/a>.)<\/p>\n

With that out of the way, let\u2019s take a look\u2026<\/p>\n

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Tags and keywords<\/strong><\/h2>\n

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After going through a variety of Etsy-related blog posts and courses, I\u2019ve seen a number of sources recommend making frequent, tiny tweaks to your Etsy listings to improve your rankings \u2014 for example, slightly adjusting your listing\u2019s thumbnail.<\/p>\n

These tiny tweaks make Etsy think you\u2019re doing major editing, which is supposed to improve your listings\u2019 SEO.<\/p>\n

So one thing you can do around Mother\u2019s Day is to take any listings that relate to moms, stepmoms, or grandmas and tweak their keywords and tags.<\/p>\n

According to this\u00a0<\/span>Etsy article<\/a>, \u201cMost Mother\u2019s Day-related searches are general (ex: \u201cMother\u2019s Day gift\u201d), which suggests that shoppers are looking for guidance on gift ideas.\u201d<\/p>\n

Shoppers may not necessarily think of specific searches to run for these gifts, such as \u201cfunny knitting travel mug.\u201d So update any listings that would make good Mother\u2019s Day gifts to include generic Mother\u2019s Day-related tags and keywords.<\/p>\n

Doing so can help your listings appear in those more general \u201cMother\u2019s Day gift\u201d searches of customers who don\u2019t yet know what they want to buy.<\/p>\n

Here are some examples of good, non-specific Mother\u2019s Day keywords and tags from\u00a0<\/span>Erank<\/a>:<\/p>\n